GE energy-efficient soft white bulbs have the same look, feel and nearly the same brightness as traditional incandescents, but with one big change: it now pays you back! These bulbs use 28% less energy than regular incandescents, helping you save money on energy costs. Use general purpose GE energy-efficient soft white bulbs. Estimated yearly energy costs $5.18 based on 3 hours per day $0.11 per kWh.